Association of Accounting Technicians

Hard working data for qualification body

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The Association of Accounting Technicians (AAT) is the UK’s leading qualification and membership body for accounting staff. Membership exceeds 120,000 worldwide. AAT is considered an invaluable training, support and accreditation resource for companies, professionals and students.

Objectives

AAT’s requirements were to engage with three core target groups; public sector, accountants and corporate customers through three separately targeted long-term direct marketing campaigns.

Solution

We hold the UK’s most up-to-date and comprehensive B2B database, uniquely compiled through multiple sources and suppliers of high quality data. The database is kept up to date with tens of thousands of quality control calls being made every month.

From our database we were able to provide 25,000 complete email, postal addresses and telephone numbers segmented into the three target groups, these targeted areas were then each sent a specific and appropriate mailing.

Results

Just one month following campaign launch, AAT exceeded their target response level by an impressive 200%. We are continuing to proactively work with the organisation, identifying and creating new campaigns to target other markets across the UK including the education sector.