Client Story

Training firm 'In Equilibrium' secures 60% conversion with quality telemarketing data.

In Equilibrium
Training firm 'In Equilibrium' secures 60% conversion with quality telemarketing data.

By Rebecca Burrows 1 min read

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Established in 1998, In Equilibrium provides in-house training courses and consultancy services for private and public sector organisations of any size, in the UK and Europe.

Its target audience is B2B organisations of all sizes, generally targeting HR contacts.

In Equilibrium wanted to build a prospect list for regular communication to enhance its brand awareness.

The first step was to identify and source contacts and details for organisations that were most likely to be interested in their training services.

Within those identified organisations, it wanted to locate the appropriate individuals, with the goal of signing up people for newsletters and weekly emails about their training courses.

When these businesses had training needs they would be more likely to consider In Equilibrium.

With the extensive B2B data at Data HQ’s disposal, it was easy to supply regular, targeted lists for specific telemarketing campaigns.

Data HQ has a strict updating and cleansing processes, so In Equilibrium's campaigns remained fresh, with a regular supply of updated and new contacts.

The quality of data supplied has meant that the telemarketers at In Equilibrium are able to make an excellent level of contact.

In Equilibrium estimate that approximately 60% of those called converted to subscribers to newsletters.

We've got a good track record of supporting companies with a training agenda

Our clients include;

  • Cranfield Executive Development
  • St John Ambulance First Aid Training
  • F-TEC Forklift Training
  • Suzy Lamplugh Trust Personal Safety & Lone Working Training
  • Government funded skills training & further education via Paragon Communications
  • ATG Training Engineering Apprenticeships
  • In Equilibrium Workplace Training to Enhance Wellbeing
  • Oxford Brookes University engagement with local business.

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