Client Story

ATG Training's search for 'interested' and 'relevant' lead data fuels 35% ROI.

ATG Training
ATG Training's search for 'interested' and 'relevant' lead data fuels 35% ROI.

By Rebecca Burrows 1 min read

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ATG was first founded as Aylesbury Industrial Training Group in 1967 by a consortium of engineering companies to deliver specific training to engineering apprentices across Buckinghamshire.

Today, ATG is one of the largest independent training providers in the Thames Valley and at any one time has up to 1000 trainees being trained and assessed in work-based learning programmes.

ATG Training wanted to attract interested and relevant delegates to attend a wide range of courses.

They needed absolutely premium data as the records were to form the basis of a 12-month direct mail and e-marketing campaign.

Data HQ researched, refined and supplied 38,000 full contact records against very specific targets.

The criteria included a cross-section of over 20 industry sectors, levels of personnel, and specific regions across the UK.

ATG's direct marketing campaign achieved a staggering 35% ROI

We only work with reliable data sources. This gave ATG trust in the quality and compliance of our b2b marketing data.

The promoted courses were filled with the appropriate and maximum number of delegates and across the year ATG Training achieved a 35% ROI.

We've got a good track record of supporting companies with a training agenda

Our clients include;

  • Cranfield Executive Development
  • St John Ambulance First Aid Training
  • F-TEC Forklift Training
  • Suzy Lamplugh Trust Personal Safety & Lone Working Training
  • Government funded skills training & further education via Paragon Communications
  • ATG Training Engineering Apprenticeships
  • In Equilibrium Workplace Training to Enhance Wellbeing
  • Oxford Brookes University engagement with local business.

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