Combat data decay
Frequent changes in data can lead to decay of up to 40% each year; whatever your industry, you must update your data and mailing lists regularly or your marketing will be wasted.
At Data HQ, we offer a free of charge audit of your existing business or consumer data, so you can assess your current situation.
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Why audit your business or consumer database?
If you are thinking of profiling your business data, introducing new products or services, or carrying out analysis for customer insights, it is essential to update your marketing and prospect databases. A Data HQ data quality audit is a vital step, giving you feedback on duplicate records, addresses, new contacts, telephone verification and out of business information. All for free.
Add new contacts to your current data
Identify and add key decision makers to your customer database and open up new sales opportunities
Make data enhancements
Gain a greater understanding of who your customers are by adding in information such as industry and company size
Improve your ROI
With a more accurate database, your marketing will drive a better return on investment and save you budget
Reactivate lapsed clients
Find out if your customers have moved and where to
It is crucial that our database contains accurate information and we were pleased to use Data HQ to help us with our data cleansing process. As a result of the work undertaken by Data HQ, we look forward to improved communication with our supporters and the benefits that accrue from that.
Reflecting on the 32 years that we have been purchasing data on behalf of many clients across many markets, I got to thinking why do we use Data HQ? Quality data: quality customer service. Why wouldn’t we?
Everything you need to know about your data quality audit
Before you use your data for campaigns or analysis, an audit is essential. Find out why this audit is ideal for any organisation serving business customers.
Call us on 01245 807470
Our data sales team is available Monday - Friday, 9am - 5:00pm.
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