Rocket fuel for training firms
Looking for ways to market and sell more courses? You're in the right place.
Providing first class training is your business.
Finding relevant and interested people to sign-up is ours.
- Learn precisely who your ideal learners are.
- Know the right time to be in touch.
- Test new markets quickly and easily.
- Get more leads and enquiries.
TRUSTED BY
Clever email campaigns, made simple | Watch how
Example campaign results
Three diverse training businesses are road testing new ideas with us.
Take a look at their campaign results.
Forklift & Engineering Training Firm
387% audience growth
305 inbound enquiries
802 hot leads
Executive Training & Development Firm
675% audience growth
314 sign ups for their Knowledge Hub
315 hot leads
Personal Safety & Lone Working Training Firm
705% audience growth
231 inbound enquiries
945 hot leads
We like talking about campaigns
We’ve worked with Dave and the team at DataHQ for a number of years. Dynamo has delivered a consistent stream of new leads without the need for additional input. It’s a powerful tool, supported by a dedicated team who are always looking for ways to maximise impact and add value.
Dynamo is an email marketing platform like no other.
- Dynamo delivers training firms a 2-3 times performance uplift compared to standard email marketing.
- It finds prospects that look like your best customers.
- And takes them on a personalised journey.
- Every week, it sees who is most engaged and tops up your campaign with more people like them.
- You reach a bigger audience that’s more relevant.
- And you’re in front of the right people at a time when they’re most interested.
TRAINING FIRMS: 2023 industry wide results
Opens, clicks, hot prospects, enquiries...it's all here.Better starting point
Model your initial target audience on what your best clients look like.
Always-on, Always-Perfecting
Learn and perfect targeting based on engagement
Personalised nurturing
Use journeys to market to prospects as individuals
2-3 times uplift on engagement
- More clicks
- More web views
- More hot leads
- More enquiries
"Always-On, Always-Perfecting"
This unique feature of Dynamo helps you reach bigger audiences – without you putting in a single hour of extra work.
- On average, training firms using Dynamo in 2023 enjoyed a 419% audience growth at no extra cost.
- It automatically introduces fresh matching prospects.
- Modelled on the behaviour of your best performing prospects.
- Delivering you a constant stream of new prospects and a higher conversion rate.
"Dynamo cleverly grew our target audience without eating into our budget. The way it learns what a good prospects looks like and automatically adds them into our campaign was just brilliant."
Reach bigger audiences
Enter new markets
Get more enquiries
TRAINING FIRMS: 2023 industry wide results*
Data HQ's Dynamo platform
versus
Traditional email marketing
*Data Compiled for all Dynamo clients within the training, learning & development sector.
Not all clients can supply inbound enquiry data that comes via telephone for example and so the number of enquiries may be higher than shown and thus the cost per lead lower.
Audience growth
Average starting audience:
45,000 people
Average audience after inclusive Dynamo audience top-up:
150,000 people
% Growth:
419.07%
Dynamo uses "Always-On, Always-Perfecting", technology to learn how prospects behave, finding more that match each week.
Email performance
Open Rates:
Dynamo - 18.92%
Traditional Email - 16.43%
Click Rates:
Dynamo - 4.68%
Traditional Email - 1.52%
Click-to-Open Rates:
Dynamo - 27.66%
Traditional Email - 9.25%
Click-to-Open rates measure how intrigued and responsive prospects are to your message. Dynamo outperformed traditional email by almost 3 times for training firms in 2023.
Cost per lead
£15.99 Average
Average calculated across hot leads and enquiries
Enquiries & Leads
Average number of Hot leads per campaign:
905
Average number of Enquiries per campaign:
67*
You’ve built something here that’s just the ticket
International Learning & Development Consultant
Engineering Training Business
A monthly Dynamo subscription gives your campaign more commercial oomph
Initial Audience Size*
* Slide the bar to your desired initial audience size to see your monthly fee change
Feature | Oomph | Featured Super Oomph | Mega Oomph |
|---|---|---|---|
Monthly Fee |
plus one-off campaign set up costs |
plus one-off campaign set up costs |
plus one-off campaign set up costs |
| Campaign Set-up | £750 | £1,950 | £3,750 |
| Number of Journeys | 1 | 3 | 7 |
| Email Creatives Allowed | 3 | 18 | 30 |
| Email Creation & Design | |||
| Managed Service | |||
| Number of User Accounts | 1 | 5 | Unlimited |
| Minimum Commitment | 3 Months | 6 Months | 12 Months |
| Prospect Selection | Rule Based | Rule Based or Propensity Model | Rule Based or Propensity Model |
| Website Tracking | |||
| Integration to CRM | |||
| Email Campaigning | |||
| Social Campaigning | |||
| Direct Mail Campaigning | |||
| Subject Line & Creative Testing |
See Dynamo™ in action
- No memorised scripts
- No generic sales pitches
- Your call is yours
See how simple it is to market your training business to relevant and interested people
Stories & Ideas
The Suzy Lamplugh Trust
This ambitious Trust transformed the way it attracts new enquiries for its training courses.
- 7 min read
Cranfield Executive Development
Cranfield attract 300+ brand new subscribers with one simple new approach.
- 4 min read
- 1 min read
Ready to give your sales & marketing more commercial oomph?
Chat with a real person on 01245 807470
