ATG Training’s goals

ATG Training’s objectives were straightforward: it requiring a lead generation project to attract interested and relevant delegates to attend a wide range of courses.

Data HQ’s solution

ATG Training needed absolutely premium data as the records were to form the basis of a 12-month direct mail and e-marketing campaign.

On behalf of ATG, Data HQ researched, refined and supplied 38,000 full contact records against very specific targets. The criteria included a cross-section of over 20 industry sectors, levels of personnel, and specific regions across the UK.

This information was then utilised throughout the direct marketing campaign.

The results

After the campaign, all ATG Training’s promoted courses were filled with the appropriate and maximum number of delegates. Across the year ATG Training achieved a 35% ROI.

Data HQ solutions used

Email broadcast

With a highly targeted, impactful email marketing strategy you’ll build profitable business relationships.

Learn more

Marketing lists

We only work with reliable sources. This means you can trust the quality and compliance of our b2b marketing list data.

Learn more

Want to launch a targeting lead gen campaign?

Call us today on 01245 807470 or there are other ways to get in touch:

Read more of our customer success stories