ATG was first founded as Aylesbury Industrial Training Group in 1967 by a consortium of engineering companies to deliver specific training to engineering apprentices across Buckinghamshire.
Today, ATG Training is a large independent training provider with specialised training centers in Aylesbury and Manchester. ATG Training is a member of GTA England, a group formed to leverage its scale and resources to meet the UK Government’s challenge for growth.
ATG Training’s goals
ATG Training’s objectives were straightforward: it requiring a lead generation project to attract interested and relevant delegates to attend a wide range of courses.
Data HQ’s solution
ATG Training needed absolutely premium data as the records were to form the basis of a 12-month direct mail and e-marketing campaign.
On behalf of ATG, Data HQ researched, refined and supplied 38,000 full contact records against very specific targets. The criteria included a cross-section of over 20 industry sectors, levels of personnel, and specific regions across the UK.
This information was then utilised throughout the direct marketing campaign.
After the campaign, all ATG Training’s promoted courses were filled with the appropriate and maximum number of delegates. Across the year ATG Training achieved a 35% ROI.
Data HQ solutions used
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