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"We love how Dynamo cleverly grows our audience without eating into our budget"

Marketing automation
Marketing data

By David Battson 2 min read

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Many of us remember Suzy Lamplugh's story. She went missing in 1986 whilst working as an estate agent and conducting a viewing alone. It is believed she was abducted and murdered by someone posing as a client.

As part of her legacy, the Suzy Lamplugh Trust is committed to creating a safer society. As well as running the National Stalking Helpline they provide training to businesses on safe lone-working, personal safety and stalking.

They are a small charity in terms of people, but have a goal to reach as many organisations as they can. That's why they came to Data HQ and signed up to a Dynamo subscription for email marketing.

"Dynamo cleverly grew our target audience without eating into our budget. The way it learns what a good prospect looks like and automatically adds them into our campaign was just brilliant." Arad Parsi, Head of Business Development & Partnerships

They have really benefited from Dynamo's inclusive data feature. They started with a target audience of 20,000 people, but because Dynamo matches fresh data every week, within two months this grew to 48,000 active prospects flowing through their email journeys - all of whom were selected specifically because they're a great match for the most active prospects in the journey.

We call this feature "Always-On, Always Perfecting". The uplift isn't always this extreme, but data volumes are always guaranteed to increase, and at no extra cost making it much easier for businesses to stick to budget.

We crafted email journeys that know just the right time to switch from awareness to personal engagement

We're all about marketing to people, not job titles. Yes, we're using automation, but we make the process human and responsive. The journeys we crafted together are designed to increase people's awareness of their different areas of expertise. This is supplemented with personal emails to encourage people who are actively interested to move to the enquiry stage.

The first thing the charity noticed was the impact on website traffic.

And because Dynamo can track engagement throughout people's email and web journeys, this contributes towards lead scoring letting the charity know when it's the best time to make contact with an organisation.

It's been an absolute pleasure to work with The Suzy Lamplugh Trust. I hope to write again soon with an update on their campaign outcomes.

About Dynamo

Dynamo is a lead acceleration platform like no other. At last there is a way to turn cold prospects into real and actionable leads modelled on what your best customers look like. And a clever way to keep the flow of those leads constant. We do all the heavy lifting for you.

About Suzy Lamplugh

Our mission is to reduce the risk of violence and aggression through campaigning, education and support. The Suzy Lamplugh Trust is the UK's pioneering personal safety charity and leading stalking authority, established in 1986, following the disappearance of 25-year-old Suzy Lamplugh, an estate agent and lone worker who went to meet a client and never returned. Suzy was never found and eventually declared deceased after seven years in 1993.

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