Formed in 1996 after the merger of French company Ecco and Swiss company Adia Interim, Adecco has become a world leader in human resource solutions.
Specialising in four key industry sectors across all job levels and with over 300 branches, Adecco is the UK’s largest recruitment agency.
As a huge UK recruitment agency, Adecco’s wanted to increase their core understanding of all the types of companies it services, and to segment its customers into groups.
This segmentation and targeting would enable a more tailored and appropriate marketing approach. In turn, allowing it to grow the business through niche targeted marketing campaigns.
Data HQ’s solution
Utilising customer data recorded by Adecco across 36 months, Data HQ analysed its purchasing trends, identified unique traits and characteristics, and mapped them against Adecco’s customer profiles.
This, in turn, highlighted high and low value segments within Adecco’s target market, whilst giving greater insight into the types of businesses they had the greatest engagement success with.
Thanks to the the data analysis project with Data HQ, Adecco’s management team now uses key insights to tailor its sales and marketing messages to the most appropriate recipients.
Ultimately, the project has enabled Adecco to optimise the effectiveness of niche targeted marketing campaigns.
Being able to drill down to high value clients and be more precise in our marketing was invaluable.
Data HQ solutions used
Segmentation & modelling
We help you plan targeted marketing activity by identifying groups of customers with similar properties and or behaviour.Learn more
We’ll ensure your entire business database is well maintained, accurate and optimised.Learn more
Analytics and BI
Our analytics team will deliver you strategic insights in a visual and intuitive format, segmenting and targeting your customers based on real-time patterns.Learn more
Want to segment your customers and prospects?
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