In Equilibrium’ goals

In Equilibrium wanted to identify and source contacts and details for organisations that would be most likely to be interested in their training services.

Within those identified organizations, it wanted to locate the appropriate individuals, with the goal of signing up people for newsletters and weekly emails about their training courses.

Ultimately, it needed to build a prospect list for regular communication to enhance its brand awareness; when these businesses had training needs they would be more likely to consider In Equilibrium.

Data HQ’s solution

With the benefit of the extensive B2B data at Data HQ’s disposal, it was easily able to supply regular, targeted lists for In Equilibrium specific telemarketing campaigns.

Data HQ’s regularly supplied data to In Equilibrium is always fresh, with updates and new contacts, as a consequence of its strict updating and cleansing processes.

The results

The quality of data supplied has meant that the telemarketers at In Equilibrium are able to make an excellent level of contact, and approximately 60% of those called have converted to subscribers to newsletters.

Data HQ solutions used

Marketing lists

We only work with reliable sources. This means you can trust the quality and compliance of our b2b marketing list data.

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