Established in 1998, In Equilibrium provides in-house training courses and consultancy services for private and public sector organisations of any size, in the UK and Europe.
Its target audience is B2B organisations of all sizes, generally targeting HR contacts.
In Equilibrium’ goals
In Equilibrium wanted to identify and source contacts and details for organisations that would be most likely to be interested in their training services.
Within those identified organizations, it wanted to locate the appropriate individuals, with the goal of signing up people for newsletters and weekly emails about their training courses.
Ultimately, it needed to build a prospect list for regular communication to enhance its brand awareness; when these businesses had training needs they would be more likely to consider In Equilibrium.
Data HQ’s solution
With the benefit of the extensive B2B data at Data HQ’s disposal, it was easily able to supply regular, targeted lists for In Equilibrium specific telemarketing campaigns.
Data HQ’s regularly supplied data to In Equilibrium is always fresh, with updates and new contacts, as a consequence of its strict updating and cleansing processes.
The quality of data supplied has meant that the telemarketers at In Equilibrium are able to make an excellent level of contact, and approximately 60% of those called have converted to subscribers to newsletters.
Data HQ solutions used
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