Data-driven segmentation helps you plan highly-targeted marketing activities. Identify groups of customers that have similar properties and / or buying behaviours.
Segmentation helps you target each customer group in the most appropriate way. Then, you can plan your campaigns and strategy with a deeper understanding of customer segments. This insight allows you to drive a better return on investment overall.
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Why use customer segmentation with Data HQ?
Segmenting your data enables you to develop a deeper understanding of your customers and discover what drives them to respond, engage or purchase. Using use a variety of techniques such as decision trees and K-Means, Data HQ customer segmentation and modelling is a simple way of dividing your client or prospect base into smaller, targeted groups of individuals.
Segmentation and modelling adds several layers of intelligence to your data based on key differentials like spending patterns, gender, age or life stage, demographic, socio-economic groups.
Create pen portraits
Designed and built around the individual segments identified within your data
Understand customer behaviour
Visually representing your customers helps share understanding within your organisation
Define targeted strategies
By segmenting your customers you’ll have greater insights to craft highly targeted campaigns
Drive better ROI
When you personalise your communications for specific audiences, you boost engagement and generate better ROI
In FastStats, we have the ability to de-dupe new data against our own CRM, make segmenting data easy and get access to ‘live’ information. The service offered by Data HQ is always of a very high standard.
This year we are working on a micro analysis project, looking at market penetration within variable sales territories, allowing us to see at a glance how well we are performing within specific postcode regions and target markets.
Fact sheet about customer profiling and targeting
Whether you are targeting business or consumer prospects, to be able to effectively communicate with them you need to understand who they are. Read why.
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Contact our data segmentation team from Monday - Friday 9am - 5:00pm.
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