Maximum ROI from your mailing
FactQuest is our unique proprietary modelling segmentation tool that identifies the best available direct marketing data and selection criteria for our customers’ campaigns.
With FactQuest, we have the capability to fully understand the aims, selection criteria and available data for each direct marketing campaign. FactQuest is specifically designed to not just look for the customers most likely to respond, but also the customers that will result in the best incremental response rates, delivering a better overall campaign ROI.
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How does FactQuest optimise your DM campaigns?
Mailing campaigns can often be loss making exercises when compared to the natural behaviour of customers in a control environment. Segmentation and modelling, meanwhile, adds several layers of intelligence to your direct campaigns, like spending patterns, gender, age or life stage, demographic, socio-economic groups.
FactQuest outperforms other standard propensity models. Our unique modelling technique goes deeper than just segmentation. It allows our clients to reduce wasted spend on an expensive form of marketing and drive up ROI.
Reduced direct mailing costs
FactQuest will deliver savings by allowing you to mail fewer customers
Better return on your campaign spend
Customers will be selected based on their likelihood of being influenced by the mailing, resulting in a much greater ROI
Effective use of marketing budget
Get better bang for your marketing buck with a highly-targeted modelling approach
Thorough scoping session included
We take time to understand the logic behind the current selections, control cells, previous results and any previous testing
This year we are working on a micro analysis project, looking at market penetration within variable sales territories, allowing us to see at a glance how well we are performing within specific postcode regions and target markets.
We have had a great experience with Data HQ, the insight that they are able to bring to projects has really helped drive response rates and acquisition whilst reducing overall campaign costs. They have helped us deliver excellent results.
Call us on 01245 807470
Contact our strategic data solutions team between Monday - Friday 9am - 5:00pm.
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