Customer data insight & analytics

Find the hidden potential in data

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Interpret your customer data

To drive more business from your email marketing database, you need to understand customer behaviour on a granular level. While all businesses collect reams of big data, analysing it and presenting it as something meaningful and actionable can be incredibly complex.

We can do the hard work for you. Our insight and analysis experts work with you to interrogate and interpret your business data. The insights gained can be presented to you as intuitive, visual dashboards and used to increase customer engagement through targeted communications and enhanced strategic planning.

Discover data trends

Analyse and segment your customers based on transactional patterns

Gain a holistic view

See how your customers are performing, and if your marketing is having a positive influence

Identify at-risk customers

Use insights and analysis to identify which customers are at most risk of lapsing

Visualise and analyse churn

Churn analysis interprets data to plan and model acquisition and retention, revealing how your the customer pool will grow or contract


We have had a great experience with Data HQ, the insight that they are able to bring to projects has really helped drive response rates and acquisition whilst reducing overall campaign costs. They have helped us deliver excellent results.


This year we are working on a micro analysis project, looking at market penetration within variable sales territories, allowing us to see at a glance how well we are performing within specific postcode regions and target markets. We are also able to identify potential companies we would like to work with.

Fact sheet on insight and analysis

Understanding your customer and prospect behaviour and motivations allows marketers to develop targeted multi-channel strategies. Read more about the importance of insight and analysis.

Call us on 01245 807470

Our insights and analysis team are available Monday - Friday 9am - 5:00pm.

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