Interpret your customer data
To drive more business from your email marketing database, you need to understand customer behaviour on a granular level. While all businesses collect reams of big data, analysing it and presenting it as something meaningful and actionable can be incredibly complex.
We can do the hard work for you. Our insight and analysis experts work with you to interrogate and interpret your business data. The insights gained can be presented to you as intuitive, visual dashboards and used to increase customer engagement through targeted communications and enhanced strategic planning.
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Why use customer data insight & analytics with Data HQ?
All these small efforts come together to bring you closer to the ultimate goal: engaging more customers and bringing in more business., avoid wasting time and money communicating with customers who will never respond, or promoting products which are not of interest to them. To create a truly targeted, one-to-one campaign you need visibility on customer loyalty. You need to know who to target, when, how and with which products.
At Data HQ, we take time to understand your business issues. Then, we create bespoke analysis and reporting to answer these issues. We ensure you understand the transactions in your data and how they relate to the success of your business strategy.
Upon completion of the project we will present the findings and the data back to you, along with actionable recommendations. At all stages of an insight project, we will communicate with you to ensure the project deliverables remain in line with your business objectives.
Discover data trends
Analyse and segment your customers based on transactional patterns
Gain a holistic view
See how your customers are performing, and if your marketing is having a positive influence
Identify at-risk customers
Use insights and analysis to identify which customers are at most risk of lapsing
Visualise and analyse churn
Churn analysis interprets data to plan and model acquisition and retention, revealing how your the customer pool will grow or contract
We have had a great experience with Data HQ, the insight that they are able to bring to projects has really helped drive response rates and acquisition whilst reducing overall campaign costs. They have helped us deliver excellent results.
This year we are working on a micro analysis project, looking at market penetration within variable sales territories, allowing us to see at a glance how well we are performing within specific postcode regions and target markets. We are also able to identify potential companies we would like to work with.
Fact sheet on insight and analysis
Understanding your customer and prospect behaviour and motivations allows marketers to develop targeted multi-channel strategies. Read more about the importance of insight and analysis.
Call us on 01245 807470
Our insights and analysis team are available Monday - Friday 9am - 5:00pm.
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