Data Cleansing for B2C
Validate your B2C database
No matter the type of customers you’re targeting, you should cleanse and update your data regularly or your marketing efforts will get lost in the B2C noise.
At Data HQ, we cleanse and validate your existing customer address details on your B2C data. We offer a free audit of your existing customer data, so you can identify gaps and opportunities.
Why cleanse your B2C database?
Accurate B2C data makes all the difference to your marketing campaigns. At Data HQ, we utilise a number of national cleansing and suppression services that allow us to cleanse and enhance your customer data. We can de-dupe your customer data to flag and remove duplicates, while sourcing additional information such as home movers, goneaways and screening for deceased contacts.
Drive campaign performance
Cleaner B2C data reduces budget waste and improves campaign ROI.
Improve your brand image
More targeted B2C marketing delivers enhanced brand authority.
Understand your customer profiles
Identifying granular demographics allows for better customer profiling.
Free data quality audit
We’ll provide you with a personalised report indicating how your data can be improved.
It is crucial that our database contains accurate information and we were pleased to use Data HQ to help us with our data cleansing process. As a result of the work undertaken by Data HQ, we look forward to improved communication with our supporters and the benefits that accrue from that.
Being able to drill down to high value clients and be more precise in our marketing was invaluable.
Everything you need to know about your data quality audit
Before you use your data for a marketing campaign, an audit is essential. Find out why our free audit is ideal for any organisation serving B2C customers.
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