Best Use of The Apteco Marketing Suite 2017 Winners

Data HQ are pleased to announce they have won the Best Use of the Apteco Marketing Suite 2017 award. This accolade was awarded at the Apteco User Group Conference held at the Mermaid theatre on 17th November 2017.

Data HQ joined forces with their client Greggs, the UK’s leading food-on-the-go retailer, to showcase their recent work whereby Data HQ built a single customer view database for the Greggs Rewards Customer. In addition, Data HQ introduced the Apteco Marketing Suite including FastStats Discoverer and PeopleStage, as Greggs in-house marketing analytical and marketing automation tools.

Data HQ was announced as a finalist at the end of October 2017 and were up against stiff competition that included major brands such as Canon, Everton Football Club and the NEC. A highlight of the finalist presentation and award submission focused on the achievements the project team were able to deliver post implementation. This included the Greggs rewards app reaching number 1 in the download charts.

Tim Holt, Managing Director Data HQ, quotes ‘This is a major win for the agency. We have been working hard to expand our offering and the Apteco Marketing Suite is a key expertise within the Data HQ business. It enables our clients to achieve results they previously were unable to achieve. To get this award reinforces all the hard work that takes place on a daily basis - the whole team are very deserving of this prestigious accolade’

James Alty, Apteco Managing Director adds, ‘Congratulations to Greggs and Data HQ on winning the best use of the Apteco Marketing Suite award. It was a particularly strong field this year with B2B as well as B2C entries, with examples of use that covered the world as well as the whole remit of marketing activities. Greggs and Data HQ have done great work building a better understanding of their customers through the app and reward programme and using this insight to help the business refine its activities. I’m sure this relatively new project will go on to deliver significant benefits for Greggs for years to come’.