Single Customer View

Pull together all available data sources to gain a single holistic view of your data

Truly understand customer behaviour with a Single Customer view

Many businesses hold information about their customers and prospects across multiple systems, spreadsheets and databases. Often these data sources are not linked which makes it difficult to gain a complete understanding of your business.

A Single Customer view database helps you understand customers behaviour, track campaign responses and calculate accurate ROI.

A single customer view enables you to

  • Bring together data from multiple systems and channels
  • Enable a holistic view of customers and prospects
  • Create a Single Version of the Truth for understanding data
  • Gain a better understanding of your customers
  • Insight into customer value, behaviour and preferences
  • Better target prospects for acquisition

Thinking about building a Single Customer View? Call 01245 807 470

Alternatively arrange a callback or send us an email enquiry

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Powerful access to your data

We will build a tailor made Single Customer View for your business, which will communicate directly with all your data source systems, as well as data mining and marketing automation tools where required.

By combining the powerful access to data you get from the Single Customer View with industry leading software such as Faststats Discoverer and Peoplestage, you are able to gain insights and build effective campaigns.

This will allow you to:

  • React to individual customers needs
  • Drive targeted, personalised, one-to-one communications and campaigns in near real time
  • Use insights to drive ROI, engagement, retention and cross-selling activities
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Our Approach

Our experts have built Single Customer Views for many clients, we take a partnership approach to really understand your business and deliver the best possible results, the process includes the following key stages:

  • Scoping and project workshops
  • Design and functional specification
  • Cleanse and enhance data
  • Dedupe and merge customer records
  • Automate data load (ETL) processes
  • Implement reporting and third party applications
  • End-to-end testing and UAT
  • Delivery and documentation

Need any help or advice? Get in touch

Alternatively arrange a callback or send us an email enquiry

​Our Insight & Analysis Team are here to help

Our specialist team have over 20 years experience in data marketing strategy. They are happy to discuss and advise on the most effective combination of services, based on what you are looking to achieve.

Talk to our team about a Single Customer View on 01245 807 470

Alternatively arrange a callback or send us an email enquiry