Data Driven Segmentation
Communicate more effectively with different groups of clients
Target campaigns using effective data driven segmentation
Segmentation can help you plan targeted marketing activity by identifying groups of customers with similar properties and or behaviour.
Planning your campaigns and strategy with an understanding of these segments, allows you to target each group in the most appropriate way.
- Create segments of similar customers
- Define strategies to target like minded groups of customers
- Gain a greater understanding of your data with pen-portraits
- Support strategy and decision making
- Drive incremental value and ROI
Our Insight & Analysis Team are here to help
Our specialist team have over 20 years experience in data marketing strategy. They are happy to discuss and advise on the most effective combination of services, based on what you are looking to achieve.