- Who will respond to your mailings and from which channels?
- Which customers are at risk of lapsing?
- Which products will be of most interest to each customer?
Don't waste money communicating with customers who will never respond, or promoting products which are not of interest to them. Propensity modelling enables you to predict the future, helping you decrease costs and increase revenue.
To create a truly targeted, one-to-one campaign you must know who to target, when, how and with which products. All of this can be achieved with Propensity Modelling. We can build robust, accurate models and help you integrate them into your communications strategy to maximise engagement and Return on Investment.