Much More Than a Mailing List

Email remains a highly effective channel to reach your target audience and achieve sales. The number of global email users has increased year on year with an estimated 4.04 billion recorded in 2020 (Statista, 2020).

Such a large global audience emphasises the opportunity to capture the attention of prospects and customers through this channel. As we discussed in our Essential Guide to Email Marketing in 2021 the first and most important step in any marketing plan is to detail the target sectors and target audience.

Detailing your target audience and creating a highly relevant email list can be particularly challenging for many companies and unfortunately, many businesses create lists of low quality that drastically impact their open and conversion rates. At Data HQ, our Vista database has helped businesses across the UK improve their marketing efforts, providing a comprehensive and extensive information rich database to identify your potential prospect.

The Vista database contains over 2.5 million companies and 6.5 million contacts that is updated regularly with approximately 400,000 changes and updates applied monthly. Vista delivers unparalleled access to business information such as trading addresses, company sizes, financial data, type of premises, energy use and the type of technology in use that other databases do not have. We use traditional data selection variables and firmographics to help businesses improve their marketing and sales efforts and reach their target audience with ease.

What is the Benefit of Using Vista?

Having access to all this information sounds great but many people may be asking what is the benefit of using the Vista database? Database technology that gathers, stores and processes information on businesses can provide a distinct competitive advantage. Not only does it supply information on potential customers, but it can also be used to understand suppliers and competitors in your industry. What makes the Vista database unique is both its size and in-depth segmentation of data compared to traditional databases. Here are just some of the benefits:

• Customers that have used Vista have experienced over 98% accuracy in their email delivery rates at least once every year! We are extreamly proud of this achievement as there are an estimated 5 million email updated made per annum.
• Allows our clients to be more intelligent with their marketing in regards to defining a target audience and undertaking a thorough competitor analysis.
• Inform and supply crucial information to company CRM systems and support the single customer view.
• Reduce time managing data and finding accurate up to date contact information.
• Creation of mapping technology.
• Powering customer insight and retention strategies
• Creation of Market Potential analysis to inform product and sales strategy

The impact of Vista has not only increased our customer email delivery rates but also their volume, engagement reach and ROI. To find out more about our Vista database simply contact a member of our team today.

Fully GDPR Compliant

Our Vista database, along with all our marketing services, are fully compliant with GDPR and PECR and all data that is processed is GDPR approved. All email data held is only of Corporate Subscribers as defined by the PECR regulations. This enables all of our clients to rest fully assured that the data received is accurate and in accordance with the defined regulations.