5 key reasons why you should be investing in business data

Business data can help grow your business, here are some of the reasons why:

1. Decline in incoming leads

You may have experienced a recent decline in leads from your usual channels, such as your website or advertising. As a consequence, a period of proactive lead generation may be required. An up-to-date mailing list of contacts to mail, email or call, as part of your sales and marketing efforts is a quick and easy solution.

2. Increased competition

For the majority of industries, the level of competition can increase with little or no warning. You can’t control what your competitors do and – despite your best efforts – they may for a period find a way to outrank you in search engine ratings, or land a prime online advertising spot ahead of you.

Using marketing data can help you target prospects more effectively – prospects that a more generic campaign approach may miss. This way you can capture leads and sales that your competitors may well be missing.

3. Reduced lead quality

Lead quality can decline and a way to enhance this is to improve your targeting.

When investing in a mailing list from a reputable data supplier, you can select the most appropriate contacts for your campaigns using detailed criteria of your choosing. This way, the leads you gain will have already been qualified by the criteria selection for the campaign data. And will offer your team leads which are appropriate and therefore better quality.

4. Differentiation

Standing out from the crowd and being different is imperative in most industries. Adding extra channels to create an omni-channel marketing campaign could help. If you appear in front of your customers in more ways, it is more likely that you will be at the forefront of their minds when they have a need for the services you can provide.

If you haven’t tried marketing lists before, they can be effective and help provide differentiation from the competition.

5. Sales team in need of invigoration

Your sales team may well lose momentum if they feel as though they are going around in circles, trying to upsell and cross sell to the existing customer and prospect database on your CRM.

An injection of fresh, relevant data will help them to identify new sales opportunities and build their pipeline. They will also be motivated by feeling invested in, as you have given them fresh contacts to pitch.

Further reading: Data HQ's complete guide to marketing lists