Data Quality Audit

Data accuracy is vital because data decay is inevitable

​Auditing your data is essential to ensure better-targeted and less wasteful marketing

Statistics show frequent changes in data can lead to decay of up to 40% per annum.

This is why we offer a free of charge audit of your existing business or consumer data, so you can assess your current situation.

  • Identify out-of-date information for removal
  • Highlight available enhancements for your current database
  • Save budget and improve customer service
  • Avoid mailing to contacts who are no longer appropriate
  • Improve response rates and ROI

Get your FREE Data Quality Audit, call 01245 807 470

Alternatively arrange a callback or send us an email enquiry

​Why carry out a Data Quality Audit?

Whatever your business type, you need to update your data and mailing lists regularly.

If you are thinking of profiling your data, introducing new products or services, or carrying out analysis for customer insights, it is advisable to update your marketing and prospect databases and a Data Quality Audit is a vital step.

​Business Data Audit

Statistics show that with frequent changes of premises, telephone numbers, job titles and personnel, business data can decay as much as 40% per annum.

Our Business Data Quality Audit will give feedback on your file in terms of:

  • Duplicate Records
  • Address Verification
  • New Contacts available
  • Telephone Verification
  • Out of Business
  • Brief profile on size, geography, industry

​Consumer Data Audit

Consumer data experiences many regular changes to addresses and other contact details as well as name changes, deceased and more.

Our Consumer Data Quality Audit will give feedback on your file in terms of:

  • Duplicate Records
  • Address Verification
  • House Movers
  • Telephone Verification & Addition
  • Deceased, Gone Aways
  • Gender, Marital Status, Income Bands

Just need some advice? Get in touch

Alternatively arrange a callback or send us an email enquiry

​Our experts are ready to help

Whether you are looking to identify and target more customers like those you currently serve or are planning a marketing campaign into a new sector or audience, accurate data is vital to achieving your objectives.

Our experienced account managers will discuss your business and campaigns with you in detail, to ensure we identify the best possible solutions for you.

Call us on 01245 807 470 to arrange your Free Data Quality Audit

Alternatively arrange a callback or send us an email enquiry