Data Quality Audit
Data accuracy is vital because data decay is inevitable
Auditing your data is essential to ensure better-targeted and less wasteful marketing
Statistics show frequent changes in data can lead to decay of up to 40% per annum.
This is why we offer a free of charge audit of your existing business or consumer data, so you can assess your current situation.
- Identify out-of-date information for removal
- Highlight available enhancements for your current database
- Save budget and improve customer service
- Avoid mailing to contacts who are no longer appropriate
- Improve response rates and ROI
Our experts are ready to help
Whether you are looking to identify and target more customers like those you currently serve or are planning a marketing campaign into a new sector or audience, accurate data is vital to achieving your objectives.
Our experienced account managers will discuss your business and campaigns with you in detail, to ensure we identify the best possible solutions for you.