Data Processing & Cleansing
Ensuring your customer and prospect data is clean and accurate for successful marketing
Clean, accurate data equals improved marketing ROI
Data Processing and Cleansing allows you to keep up with the ever increasing decay of your existing customer and prospect data.
Based on the results of a free Data Quality Audit we can enhance and cleanse your database to enable you to increase your response rates and reduce cost.
- Reduce postage, broadcasting and other costs
- Ensure you are not marketing to incorrect records
- Identify gaps in your data and add or update contact details
- Improve campaign targeting using filters to refine segments
- Protect your brand by avoiding duplicates and inaccurate data
- Consistent, clean data enhances insight & analysis capability
Our Insight & Analysis Team are here to help
Our specialist team have over 20 years experience in data marketing strategy. They are happy to discuss and advise on the most effective combination of services, based on what you are looking to achieve.