Customer Journey Development & Strategic Planning

Drive engagement and future advocacy through an insight driven customer journey

Plan for successful marketing and customer engagement

To have a successful marketing strategy you need to ensure it is realistic and consistent, with a strong brand presence across all communications and channels. This will ensure brand recognition and encourage customer engagement

Understanding your best customers enables you to develop strategies to maximise ROI.

  • Improve acquisition, retention and cross-selling activities
  • Develop a data-driven contact strategy
  • Understand behaviour throughout the customer journey
  • Improve campaign efficiency with targeted contact strategies
  • Right customer, Right time, Right channel

Looking to develop your Customer Journey? Call 01245 807 470

Alternatively arrange a callback or send us an email enquiry

Our Approach

We will work with you to understand your business strategy and objectives and ensure relevant technologies or tools are in place to turn data into information.

By making your data more accessible we can help you drive change for your business to improve campaigns and return on investment.

Customer Journey Development

Understanding your best customers enables you to develop strategies to maximise ROI. This could come from building better relationships with your highest value customers or identifying prospects with the greatest potential.

We will develop knowledge and insights which can be developed into contact strategies for customers and prospects. We will include Acquisition, Retention, Cross-sell and Upsell, Test and Learn and any other type of program you require into a coordinated multi channel campaign strategy.

Key Stages of your Customer Journey

By understanding these five key stages, you can maximise potential by increasing loyalty and reducing churn.


Below are the key elements involved in delivering a contact strategy with a targeted communications plan:

  • Contact Strategy and Communications Planning: Through the use of analytics and market knowledge we will support the development, implementation and enhancement of your contact strategy.
  • Control Group Strategy: Control groups are crucial to testing and measuring campaign performance and demonstrating ROI.
  • Test and Learn Strategy: Build a test and learn framework into the contact strategy to allow pilot schemes to be executed within a controlled environment. The learnings from the tests will then be used to execute campaigns to the entire base accordingly.
  • Campaign Planning: Creation, delivery and measurement of your campaigns to ensure they are performing in line with the contact strategy.

Need any help or advice? Get in touch

Alternatively arrange a callback or send us an email enquiry

​Our Insight & Analysis Team are here to help

Our specialist team have over 20 years experience in data marketing strategy. They are happy to discuss and advise on the most effective combination of services, based on what you are looking to achieve.

Call our team on 01245 807 470 to talk to us about effective strategic planning

Alternatively arrange a callback or send us an email enquiry