Statistics show that with frequent changes of premises, telephone numbers, job titles and personnel, business data can decay as much as 40% per annum.
Whatever your business type, you need to update your data and mailing lists regularly. If you are thinking of profiling your data, introducing new products or services, or carrying out analysis for customer insights, it is advisable to update your marketing and prospect databases.
FREE Data Quality Audit
At Data HQ we know that data accuracy is vital, which is why we offer a FREE of charge audit of your data and mailing list.
The report will tell you exactly what enhancements are possible and if consumers or companies are no longer at that address – this could save you thousands of pounds in wastage whilst also improving response rates and your return on your investment.
We will look at the quality of your database in terms of:
Download our B2B Database Quality Audit factsheet for more information.