This is where Customer Segmentation techniques can be applied to give you deep insights into your customer base. Data HQ has conducted numerous assignments where we have obtained insights such as:
- Trends in buying behaviour (recency and frequency)
- Which customers are most (or least) valuable, based on pricing, costs and margin
The data collected and analysed this way gives you deep insights into the relative attractiveness and profitability of different types of customer. We then segment customers into several different tiers and apply a range of different strategies for addressing their particular needs. Our Fact Sheet on Customer Segmentation and Data-Driven Insight is available for download (right hand column).
For a free demo of our Profiling capability and how it can help you business please call to arrange a GoToMeeting demo
Free Data Quality Audit
If you want to obtain meaningful insights about your customer base and make insightful decisions then having high quality data is an absolute must.
If you have an existing customer base send us a file of your data and we will tell you what enhancements are possible. Download (right hand column) our free Fact Sheet "Data Quality Audit" or speak to one of our advisers.
Depending on the result of your Data Quality Audit you may then need to look at Database Cleaning to improve the quality of your mailing lists, improve the quality of the Customer Insight you can obtain.
If you would like to learn more about profiling, consumer mailing lists or data auditing, please visit the advice centre