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AAT

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Hard working data for qualification body

Working for the Association of Accounting Technicians

The Association of Accounting Technicians (AAT) is the UK’s leading qualification and membership body for accounting staff. Membership exceeds 120,000 worldwide. AAT is considered an invaluable training, support and accreditation resource for companies, professionals and students.

Objectives

AAT’s requirements were to engage with three core target groups; public sector, accountants and corporate customers through three separately targeted long-term direct marketing campaigns.

Solution

We hold the UK’s most up-to-date and comprehensive B2B database, uniquely compiled through multiple sources and suppliers of high quality data. The database is kept up to date with tens of thousands of quality control calls being made every month.

From our database we were able to provide 25,000 complete email, postal addresses and telephone numbers segmented into the three target groups, these targeted areas were then each sent a specific and appropriate mailing.

Results

Just one month following campaign launch, AAT exceeded their target response level by an impressive 200%. We are continuing to proactively work with the organisation, identifying and creating new campaigns to target other markets across the UK including the education sector.

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  • Testimonial

    "We used Data HQ for an acquisition direct mail and email campaign to an audience that had historically proved difficult to engage. We chose Data HQ based on their superb account management and effort put in to understanding our objectives and sourcing the most accurate and targeted data."

  • "We were confident of the quality of the data and very pleased with the records that came through – exactly the names, contacts and detail we needed for the campaign. One month after we launched the campaign consisting of a direct mail piece, email and advertising, we have exceeded our response target by 200%. The combination of engaging creative, targeted messaging and excellent data made it the best campaign to that audience we’ve ever had."