Welcome to the Data HQ Blog!

We have a lot of talented people here at Data HQ who are just bursting with information that can help your business succeed with your direct marketing efforts. From time to time we manage to tie them down to impart some of that knowledge and it gets published here on our Blog

We hope to increase the amount of articles we publish and broaden the scope of subjects we cover too. We'll make sure to tweet every time we publish an article so follow Data HQ on twitter to know about each new instalment.

Proposed EU Data Protection Legislation 2013

What is it all about? 

The EU Data Protection Directive is a directive adopted by the European Union designed to protect the privacy and protection… Read More

The Dangers of Buying Cheap Data and How to Find a Reputable Data Supplier

Undoubtedly for many marketing professionals cheap data is an attractive proposition, offering a high volume of data for a low price. As marketers attempt to… Read More

Reviewing TFM&A 2013 and Re-entering the Exhibition Scene

As our first exhibition in over 10 years, we approached TFM&A with an open mind and we are pleased to say that overall, we found… Read More

Customer Profiling and Analysis: Part 3 – Proving the Concept

In recent blogs I have been looking at how customer profiling can be used to pinpoint prospects, subsequently improving the accuracy of marketing and increasing… Read More

Exhibiting at TFM&A 2013 - Our first event in 10 years!

After a 10 year absence from exhibiting we’re excited by the prospect of attending Technology for Marketing and Advertising (TFM&A 2013). Why now? Because in… Read More

Advantages of Bringing Consumer Data In-House

Having been acting as brokers of consumer data for a number of years, relying upon preferred suppliers as well as back up to source data… Read More

Why email continues to be highly valued with impressive ROI

2012 was an amazing year to live and work in Britain.  We had the Queen’s Diamond Jubilee; the Olympics arrived in London and England crashing out… Read More

Multichannel Marketing – Why a single channel approach is now rarely valid

Being surrounded by marketers day in day out I now see it almost as a given that to leverage the greatest value from marketing data,… Read More

Proposed Data Protection Regulation

A proposed data regulation by the European Commission was recently found to be ‘too prescriptive’, by the Justice Select Committee, with a need to ‘go… Read More

Combining Traditional Direct Mail with Digital Marketing

Marketing is always evolving, especially recently with the rise of the digital age substantially changing how businesses and consumers respond to marketing. However, digital marketing… Read More

How To Write Winning Sales Letters and Emails

With the right mailing list, you’re well on the way to creating a brilliant direct mail campaign – all you need now is some top… Read More

Direct Mail & The Rising Cost of Postage

In these days of tougher budgets and better response analysis ROI is more important than ever.  By selecting the right mailing house they can help… Read More

The Resurgence of Direct Mail

Direct Mail is in danger of being forgotten as an effective Direct Marketing tool. However, now more than ever, if utilized correctly it can produce… Read More

Customer Profiling & Analysis: Part 2 - A Step-by-Step Guide

With the Festive Season approaching, many Direct Marketers will be thinking about their strategy for next year. In the last half of this year the… Read More

Customer Profiling and Analysis:  Part 1 - An Introduction

Direct Marketing has always been about maximising the Return on Investment (ROI), however, in both the past and present many Direct Marketers have lost sight… Read More

Welcome to the Data HQ Blog!

At Data HQ we like to have happy customers and we like to know that our Direct Marketing products have enabled our customers to increase… Read More

Data HQ Launch New Online List Shop

Following on from the success of our first Online List Shop, DataHQ have developed a new and improved version to allow for a better… Read More